id design award 2009 International competition

Prize ｗinners

General coments

• Masanori Awata
• Soichi Ueda
• Masato Ochi
• Yoko Kawashima
• Oki Sato
• Taku Sato
• Fumio Takashima

id grand award

No winner for id grand award

Excellent award

PAPER－PIPE SHREDDER [Free theme section]

Takahashi Ryoji

Winner Interview

Jury’s special award

No winner for id grand award

Jury’s encouragement award

R1 [Free theme section]

IL-GU, CHA.

Process of soap
[Theme　section : Environment]

TO－GENKYO

General coments

Masanori Awata (Issuer of the magazine ecocolo)

Being shown the diligent entries to this contest was inspirational to me. But it is unfortunate that, overall, there was not an entry that leapt out as an obvious winner. In order to refine an idea and give it a tangible form, one needs the technique, so to speak, that emerges from repeating that work over and over. Additionally, techniques that are developed through that will be able to reflect that person’s unique flavor. Rather than directly making something, what I do is make the shape of things by collaborating with the person who makes it. So when I encounter that kind of product that has flair, I can’t help but to feel a tinge of excitement. I hope that next time a product with that sort of excitement will emerge from among you.

oichi Ueda (Producer of "Think the Earth Project")

Let me focus on the theme "environment" and provide comments. Even though there were many ambitious ideas, I regret that there were so few works that overcame the judging hurdles and received prizes.

There were many works that focused on approaches like 3R and new types of energy sources, but I have the impression that there were few proposals with compelling designs, practicality, or feasibility. I felt that I would like for you all to broaden your imaginative powers on the theme of environment.

Designs for innovative changes in users’ lifestyles and awareness, designs for systems that will improve the environment, designs for the process ranging from materials to disposal, business designs that strike a balance between environmental preservation and economic feasibility, and designs that build the channels from individual ownership to shared ownership – all of these fields are still new and developing in the actual society. If you broaden your perspectives to include formulation of ideas and fostering of people in addition to manufacturing of things, you may be able to come upon unique ideas that nobody else would think of. I believe that designers’ proposals can serve as a catalyst for changing the world, so next time I hope to see some unique approaches.

Overall, there were many works for which I had high expectations in the idea stage, but I feel that the degree of completion in the second stage did not meet or surpass my expectations. The works that won prizes certainly met my expectations.

Masato Ochi (Producer)

I believe that ideas and designs come together
as a whole through
"proposal, manifestation, and results."
I feel that there were many works
where too much effort was focused on proposal.
Next time I would like to see many works
that are back-processed after considering "realization" and "results."

Yoko Kawashima (Marketing manager in itochu fashion system co.,ltd.)

Perhaps because these were the first design awards, we saw more fields and levels than we had expected.
While some designs showed some potential, I felt that more effort was needed in idea convergence and presentation.
I would like to see more innovative designs that open up the potential feelings and scenes for users.
I would like to have great expectations for next year’s design awards.

Oki Sato (Designer /Representative of nendo )

"The first step" is of utmost importance in doing anything. This design competition is no exception. I participated in this competition with great interest as to what sort of ideas gathered, and what sort of criteria were used for evaluation.

We ended up with an unusual situation, withholding awards in some categories, including the grand prize, and establishing new prizes. But this means that a new directionality was indicated, and I feel that we have taken a very interesting "first step."

Taku Sato (Graphic Designer)

These design awards started this year as something rare based on the idea of selecting marketable works, commercializing them to distribute them throughout the world. The prize money for these awards was a sum unparalleled by other awards in the world. These awards could also serve as a potential springboard for competent young designers as they jump into the world. In spite of this, fewer items entered into the competition than I had expected. Why was this so? Did the information not reach the masses? No, I do not think that was the reason. These days, appealing information quickly spreads to young people. Maybe myriad reasons combined to lead to these results. One of the reasons, I think, is a tendency in today’s society to deal with a surfeit of "design" By "design" I am not talking about design in its fundamental sense, but the superficial "design" that is prevalent in today’s society. This can probably be seen in the routine use of clearly wrong phrases like"design household appliances" If people do not understand why this phrase is misused, I can say they have been brainwashed by the media in a fairly negative sense. Aren’t many people suspicious of the media’s misleading way of using"design"? Aren’t young designers aware of the suspicious nature? In other words, I wonder that competent young designers have caught wind of this fact, which leads to feelings of suspicion that dissuade them from submitting their works to this sort of competition of widely mixed levels. In fact, competent young designers have not submitted works to this competition, even though there are many of them around. I think that what can be gleaned from this fact will have a major impact on future awards presentations. Of course, winning works have received prizes because they have wonderful potential. But I think that perhaps the reception of prizes amid a higher level of competition would have led to greater level of joy.

Fumio Takashima (Executive president BALS CORPORATION)

Congratulations to all of you winners. "id Design Awards" offers an extraordinary amount of prize money for a competition that is open to submissions by the public, but unfortunately there was no work that has won the grand prize – in spite of more than 1,000 entries. I really felt a rift between design and business. Next time, I would like to expect more enthusiasm and a greater spirit of competition among the creators.

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