id design award 2009 International competition

Thank you for granting me this wonderful prize.
"Process of soap" was based on the conceptualization of a serial process of a product starting from its manufacturing and running through its use by everyday people to its disposal.
As a result, the burden on the environment was diminished, and a new value was created differing from the traditional soap in that it brought to mind freshness redolent of food.
These days, creators of new goods are given the responsibility of creating from an environmental perspective.
This is exactly why I feel it is important to re-evaluate the forms that you have until now taken for granted and the processes behind them.

This is a work that educates with objects, or “object-training” if you will. Without imposing itself or being patronizing, it offers a chance to learn about the environment. The important proposal to reduce the environmental burden by changing the production process is right in the introduction, and its simple, consistent plan – including what a product package designed to achieve that plan should look like, and how to sell it – led to its favorable review. It is nice that even though the package is lean, it has somewhat of a playful spirit. It would reduce production costs and transport costs, so the proposal is also good from a financial standpoint. This type of proposal tends to be a bit explanatory, but I think it is done up quite well with a very soft touch. I think it would have been nice to also have an effective proposal that deals with the problem of soap polluting the environment.